"The fashion world is evolving before us, with winter on the horizon. Much like a farmer, a founder must discern the current season and adapt their brands accordingly. Just as a farmer relishes the bounty of spring while also bracing for winter, so too must we be ready for the shifts in our industry." Preview of my recent podcast conversation with Flattered Co-founder & CEO Gustav Lidén for The Future of Fashion Business. In this episode, we spoke about the evolution of the D2C fashion landscape and why brands need to adapt to different business seasons. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA