Born and raised in China, Phoebe Yu spent 15 years producing homewares for some of the largest US retailers. Now Phoebe is the founder of online eco-bedding retailer, Ettitude, and her decade and a half of experience proved fertile ground for Ettitude, a bedding business generating approximately 7 to 15 million dollars in revenue per year. For the video version of this episode: //www.youtube.com/c/EstebanJulian/videos